Why we charge

We have thought a lot about how to make unbiased, valuable, current information accessible to as many families as possible while being able to pay for the following:

  • Developing content
  • Research
  • Editing
  • Developing audiovisual materials
  • Website development and maintenance
  • Social media management

1) Why we chose fee for access

We have decided that the best approach to keep the website independent and sustainable is to answer directly to you and have chosen a fee-for-access model. We ask for your financial support so that we can offer unbiased solutions to help you on your breastfeeding journey.

We wish to help as many families as possible. For this reason, some of our content is free and we have kept the amount we charge very low.

We decided against the following models.  

a) Non-profit

Creating a non-profit organization that could apply for grants and other funding requires a lot of effort for a small organization. We would rather work on improving the website. In addition, grants may be given with expectations that are not necessarily in line with our goals or those of our users.

b) Advertising

We provide an information tool for breastfeeding families. As providers of health information, we believe we have a moral obligation to respect and protect your right to be free from all forms of inappropriate marketing practices. Advertising agreements often place obligations on the content provider. These may not be in the best interests of families and may affect our ability to provide you with unbiased information.